6 key challenges when starting a small business

6 key challenges when starting a small business

There are many challenges that come with starting and running a small business—or any business for that matter.
From managing finances, to building a customer base, to determine your point of difference in the market, there are many issues to consider and figure out a way to overcome the challenge they each present.
We’ve identified a some of the common challenges that may present themselves when you start your small business, and suggested some ways you can overcome them.

Not having the money to make the changes that you want to make

Like your finances, your business may start small with you having dreams of it getting bigger and being able to make changes to accommodate its growth.
A great way to overcome this challenge is to, simply, keep working hard to get better at what you do, grow your business, build a customer/client base, and maintain your relationships with them.
This will then bring in the finances to expand your business and make the changes you want to make.

Not having the time to make the changes that you want to make

It’s normal to worry about having the time to do things—or lack of time in most cases.
But the trick with overcoming this challenge is to make the time to make the changes. And if that means closing up shop for a brief period of time to make the changes you want to make, then that’s what you’ll have to do.
Otherwise, you’ll have to find a way to balance the running of your business and making the changes you want.

Acquiring new customers is harder than you thought

As much and as hard as you may promote and market your business, acquiring new customers can be hard—but ultimately worth the wait.
Overcoming this challenge requires you to be creative in the way you present your business to potential customers, as this is one of the best ways to gain new business and new customers/clients.

Handling a budget is tricky

Not everyone who starts a business is a CA or CPA. At least in the beginning of your small business, handling the budget, knowing how much money you have all together, how much you’ll spend on supplies or marketing, and how much your business is earning is something you’ll need to get your head around—and you will be able to get your head around it.
As time goes on, handling the budget will get easier as you’ll gain a better understanding of that side of business management and your business will grow and be successful.

There are many competitors out there

Overcoming the challenge of competitors working in the same industry, as you can seem daunting just because of the sheer number of them. But a way to solve this issue is to show customers/clients what differentiates or separates you from the competitors, the way you do business, and why you can provide a better service or product than competitors.

Replace old strategies with new ones

When one strategy for doing something doesn’t work, the best thing to do is find a new way of doing it.
And while it will require you to sit down to do some research on new ways to do things, it is a great way to overcome this challenge because you will find new, creative strategies to apply to your small business and grow it.


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